the CANADA COLLECTION

‘Do you know that feeling when you step outside and the air just feels so pure because you’ve been cooped up for so long? Or even your home after being stuck inside all day? That’s the idea behind the collection. Pure Air. Something refreshing and new but still familiar.
Living in Canada, it gets quite cold. There’s always this moment when you step outside in the winter and the air is fresh in your lungs.’
 - Luca Mazzarello

The pure by luce canada collection was created in collaboration with Luca Mazzarello, an independent designer and art director from Ottawa, Canada.